Digital Marketing Fiverr 2023
Digital Marketing - Fiverr
Digital Marketing Fiverr - 2023 : Fiverr is the world's largest freelance platform - a place where consumers can find the best match between advertisers and marketers willing to pay for the best. Established in 2010, the company is a hybrid between a freelancing platform and a marketing platform, connecting buyers with sellers. As of May 2019, the app has more than 200 million downloads and reaches 1.7 billion users monthly.
Why Should You Care About Digital Marketing?
Traditional marketing methods, such as radio ads in the form of an old-fashioned jingle (think: commercials) or billboards, have been around for more than a century. Since the beginning of the 1900s, companies have spent billions of dollars on radio ads, paying to broadcast catchy jingles or ads in the form of song fragments known as ‘tunes' (think: auto-tuned ‘80s pop music) to capture the attention of audiences.
While traditional marketing still has its place, so too does digital marketing. For one thing, it's far more effective when done right. For another, the lines between marketing and sales have blurred, meaning marketers must now understand the role their marketing strategy plays in driving business results.
What is Digital Marketing?
Put simply, digital marketing is the use of digital tools and channels to promote a business or brand. It builds on traditional marketing methods (such as radio ads and billboards) but uses technologies such as mobile phones and websites to reach consumers where they are, when they're most likely to act and when they're most engaged.
The term 'digital marketing' was first used in the U.S. in the early 2000s and has since spread globally. In 2019, 71% of American adults use smartphones, 59% use social media sites and 50% use computer/laptop for online shopping.
To attract consumers, marketers use various strategies and tactics, such as establishing an online identity, running marketing experiments, creating content, building websites, using social media, running digital ads and using influencers.
The History of Digital Marketing.
The history of digital marketing is largely credited to a computer scientist, Gene Schwartz, who in 1971 invented 'click-stream analysis'. This was followed shortly by the ‘electronic merchant', Richard Rosenblatt, who in 1972 introduced the world to online marketing. Between them, the two men developed a detailed plan to target new shoppers to Sears through a then-revolutionary technique known as 'targeted marketing'.
The combination of the Internet with digital marketing changed everything, quickly rendering obsolete the old ways of doing business:
- Radio ads
- Billboards
- Newspaper ads
- Out-of-home advertising
- Television ads
- Trade shows
- Pricing strategies
- Store display banners
- Point-of-sale promotions
- Customer loyalty programs
- Salesforce optimization
- And the list goes on
Schwartz and Rosenblatt soon saw the potential of the new medium and began pioneering the field. Today, digital marketing is a $170 billion industry and growing rapidly.
The Evolving Role of Digital Marketing.
Schwartz and Rosenblatt pioneered the field of digital marketing in the ‘70s and ‘80s. Since then, the industry has evolved and the responsibilities of marketing managers have changed. In the 2010s, marketing managers were largely focused on creating and executing marketing strategies. They were typically in charge of the marketing budget and had a key role in establishing brand awareness and creating brand loyalty. Executing marketing plans was only part of their job, with the lion's share involving getting the strategies right.
- Marketing plan
- Brand strategy
- Product strategy
- Market segmentation
- Channels and metrics analysis
- Media planning
- And the list goes on
As marketing became more digital and consumers shifted their attention to online activities, the role of marketing managers changed to reflect the new landscape. Now, they are expected to be highly skilled in digital marketing and be able to play a key role in all areas of the industry, from strategy to execution. They should have a wide general knowledge base, including the ability to research market trends; analyze consumer product data; design marketing materials (e.g., websites, social media accounts, etc.); and execute digital marketing campaigns (e.g., identify target audiences, design online stores, etc.).
Why Should You Care About Marketing Automation?
It's well established that consumers love the convenience of online shopping. In 2019, retail e-commerce sales were worth over $17 billion worldwide and, for the first time, surpassed physical retail. One of the main reasons for this is marketing automation. Not all marketing automation is created equal, but the right tools can be a significant boost to any marketer's efficiency.
Marketing automation encompasses a wide range of services, from email marketing and website analysis to social media management and content creation. The platforms that fall within the realm of marketing automation operate on the principle of ‘centralized management' of customer relationships, removing the need for multiple platforms and tools. Marketers can use a single tool to manage all their digital marketing activity, across email, social media and website.
The benefits of marketing automation are countless. First, it reduces the workload of marketers. In an agile organization, one of the first things you'll notice is how much easier it is to collaborate with other team members. Having a central source of information means that everyone can have access to the same data, which helps drive transparency and collaboration. Marketing automation also provides a single point of contact for customers, making the customer experience less chaotic.
How Do You Automate Marketing?
There are a few ways to automate marketing. You can utilize SaaS (software as a service) marketing automation platforms, such as HubSpot, or build your own marketing platform, using a tool such as Market or Pardot.
The first step in implementing marketing automation is to select a marketing tool that is tailored to your needs. Once you do that, you can begin exploring how best to use the platform. Marketing automation software comes with a variety of pre-built campaigns, such as email marketing and website analysis, which you can use to get started. You don't necessarily have to run these campaigns, but it's a good place to start.
Some SaaS marketing automation platforms allow you to build out custom workflows, which are logical steps to follow in order to take an action. For example, if you have a lead magnet for a website, you can build a workflow that automatically sends a welcoming email, followed by another email with a link to the resource you just promoted. These workflows can be highly sophisticated and, depending on your needs, you can create dozens of different ones.
It's also important to consider how you want to use marketing automation. Do you want to use it as a standalone marketing tool or do you want to integrate it into your existing marketing stack?
Deciding which one is the best is largely dependent on your needs and how you want to use the software. For example, if you have a small business and don't need an email marketing program, you might want to consider a standalone tool. However, if you're looking for a way to streamline your marketing process or you want to integrate marketing and sales, you might want to consider an integrated marketing platform.
So, when selecting a marketing tool, whether it is SaaS or standalone, remember to consider the following: