What is Twitter Marketing?

Twitter is a microblogging service that enables users to send and read short text-based posts – sometimes known as ‘tweets' - on social media platforms like Facebook, LinkedIn, and Instagram.

The service is most well-known for its quick-fire 140 character format which enables the user to quickly send out a message to a broad audience.

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While Twitter's popularity on social media has made it a common part of an online marketer's arsenal, many digital marketers are still not entirely sure what Twitter marketing is and how they can use it to grow their business.

Key Facts About Twitter Marketing

Here are some essential facts about the Twitter Marketing that you should know:

• 140 characters – Your typical Twitter post is limited to 140 characters, and much like Instagram, the platform's popularity means that posts often come in at below the limit.
• Short-form blogging – The short-form constraint forces you to be concise and snappy in your messaging, as you don't have the space to elaborate on your thoughts or ideas.
• Attention-grabbing headlines – While Twitter users may be keen to read your content, your headline is there to grab their attention and pull them into reading your piece.
• Hashtags, clickable links, and rich media – Twitter users can share images, videos, and GIFs along with their text posts, and these elements can help you to engage with your audience even more.

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• The potential to reach a large audience – With over 500 million monthly active users as of June 2021, and over a billion active monthly users globally, Twitter is a phenomenal platform for reaching an audience.
• Real-time engagement – Twitter users can engage with you in real-time as your post goes live, enabling a more interactive conversation.
• Highly targeted, engaging content – With all those users, you can rest assured that your content will be seen by a highly-targeted audience.
• Low barrier to entry – With so many people using the platform and so many tools available to help you grow your account, it's a fantastic place for beginners to get started.

The Importance Of Differentiating Between Marketing And Social Media

First and foremost, you need to make sure that you're not using the wrong platform to engage with your audience. While we strongly believe that Twitter is an essential part of any online marketer's toolkit, you also need to make sure that you're not posting on the wrong platform. Let's take a minute to elaborate on this point.

If you're wondering whether or not to post on Twitter, you should ask yourself two questions:

• Where is my audience?
• Am I reaching my audience?

The answer to the first question is a no-brainer: your Twitter audience is basically everywhere and everywhere. Even if you have a specific niche or demographic, there's a good chance that your audience is already on this platform. Your second question is more complex and depends on the type of content you're posting. If, for example, you're posting about diet and fitness, you should definitely be posting on a fitness-related platform like Instagram or Facebook.

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On the other hand, if you're posting about business-related topics, you might want to consider whether or not Twitter is the best place to be. Of course, the answer to this question also depends on your niche, industry, and goals. You should never post on any social media platform just because it's popular or because your competitors are doing it. If this is the case, then you're probably better off avoiding the platform altogether.

Why Should You Post On Twitter?

From a pure marketing viewpoint, we can see many advantages to posting on Twitter. To begin with, the platform is immensely popular, with 500 million monthly active users as of June 2021. This makes it an extremely powerful and influential tool in the hands of a marketer. You can reach a very large audience with just a few quick-fire tweets.

Furthermore, since Twitter is such a quick-fire platform, you'll often find that your audience has already formed, and is thus easier to engage with. With more than 200 million monthly active users on TikTok alone, this point becomes even more prominent.

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As previously stated, Twitter is a fantastic platform for reaching an audience. But beyond pure marketing, what else can you do with Twitter? Here are just a few ideas:

Build A Community

If you're looking for quick-fire ways to grow your account, you might want to consider exploring the various lists and groups that you can create on the platform. For example, you can start a Twitter group for your niche – whether this is beauty, fitness, or fashion – and invite your audience to join. You can then engage with your members through group chats and encourage them to participate in events and promotions.

Generate Leads

One of the best things that can help your business is strong leads from social media. If you're looking to generate more leads, you can always explore the various Twitter lists and the communities that you're a part of. You can use these tools to gain more Twitter followers, and in turn, encourage potential customers to reach out to you.

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As a digital marketer, you should be doing everything in your power to gain more leads. If possible, you should also be generating these leads through organic, rather than paid, means. The key is to not try too hard, but rather let your Twitter account grow naturally.

Improve SEO

If you have a blog, you might want to consider using Twitter's embedded links to point visitors to your website. When a user clicks on a link on Twitter, they'll be redirected to your site. Essentially, you're allowing your audience to link to your blog content. While this might not seem like a significant achievement, when you consider the sheer volume of Twitter users, this could potentially mean a lot of extra traffic to your site.

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SEO (search engine optimization) is all about making your website as mobile-friendly and user-friendly as possible. By making small changes to your site's code, you can dramatically boost your SEO and increase the amount of organic traffic that you receive.

Inform Customers

If you sell a product or provide a service to other businesses or individuals, you can use the power of Twitter to inform your customers about upcoming events, new products, and more.

Many businesses use Twitter to let their customers know about their new products, special offers, and upcoming events. When a user follows you and subscribes to your tweets, they'll get regular updates about your company. If you provide a valuable service to other businesses, this is yet another way for them to thank you.

Increase Visibility

If you're looking to increase the amount of visibility for your brand or product, you can always use Twitter to gain more followers. When a new user finds your page and likes or follows you, they'll be added to your followers list. You then have the opportunity to engage with this person and encourage them to join your community.

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As you can see, there's a lot that you can do with Twitter. From a pure marketing standpoint, this is an incredible platform and one that we recommend you take the time to learn. While there are many uses for Twitter beyond marketing, from informing customers to generating leads to increasing brand awareness, the platform is open to everyone. Just remember with great power comes great responsibility.

Why Twitter Marketing is Important?

Twitter is a micro-blogging platform that was originally designed for short-form content sharing, but it has evolved into a tool for brands to gain valuable real-time customer feedback and engage with potential buyers.

The service provides a quick and easy way for businesses to connect with millions of people across the globe, all while remaining close to their customers.

Since its launch in 2010, Twitter has been on an incredible journey from a small slice of the social media world to a global force that every business must consider staying in touch with their customers.

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With more people using the platform and engaging with brands on social media than ever before, it's an ideal place for businesses to connect with consumers.

Here we answer the question: why should every business be doing Twitter marketing?

1. It Provides Critical Customer Feedback

As a business owner, marketer, or brand manager, you have a window into your customers' world—their likes and dislikes, their perceived value, and how you can improve your product or service to meet their needs. 

Through social media and in particular, through Twitter, you can collect this feedback from the audience that is directly connected to your product or service. 

What's more, you can do this frequently and consistently to gain valuable insights into how to better serve your customers. 

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The benefit of this is that, in comparison to other social platforms, such as Facebook or LinkedIn, where your posts might only reach a portion of your audience, or on rare occasions, your audience at all, with tweets you can target your content to everyone that is interested in your subject matter. 

2. It Provides Brand Awareness

To understand why brand awareness is important when it comes to marketing, you have to consider that brand awareness is a type of market penetration, meaning that it takes more than just selling your product or service to gain traction in a crowded marketplace. 

With brand awareness, you are advertising and disseminating information about your brand, and once people know or perceive your brand, they will more likely buy your product or service due to familiarity or association. 

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The beauty of brand awareness on Twitter is that you are not just advertising your brand but you are engaging with people and getting them to potentially become advocates or advocates of your brand. 

When a customer or potential customer learns about your brand through a trusted source, such as Twitter, you can be sure that they will give your brand consideration when comparing multiple options for products or services that they might need. 

3. It Provides Great Foraging Fun

Hunters versus gatherers. 

The traditional marketing strategy of broadcasting your message to the masses and hoping that a few percentage of those individuals become customers is slowly giving way to a more targeted approach where you can pinpoint the small percentage of people that are most likely to engage with your offer.

By tailoring your strategy towards those most likely to engage with your content, you increase the likelihood of conversion and bring down the cost per acquisition, or purchase, meaning you can afford to spend more money on other aspects of your marketing strategy.

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However, the drawback to this is that you have to spend a great deal of time mining this valuable data and developing content that will appeal to this audience, all of which takes time away from your other marketing efforts.

If you can leverage the power of Twitter and gain valuable insights into which of your followers would benefit most from your content, you can allocate your time more effectively and make the most of the platform.

4. It Delivers Great ROI

If you're looking to invest in a form of marketing that will generate revenue and prove to be cost-effective, you should look no further. 

According to HubSpot Blogs' research, there is a direct correlation between the return on investment of a business' marketing spend and the amount of time spent on social media. 

Marketing campaigns that include social media efforts generate a 47% higher return on investment compared to those that do not. 

Further, the return on investment for social media marketing grows by 77% with every additional year that a business invests in the platform, according to HubSpot Blogs.

5. It Provides A User-Friendly Environment

If you're active on social media and you have an open, dedicated Twitter account, you know how challenging it can be to remain engaged with your followers while trying to keep up with your day-to-day responsibilities as a business owner, marketer, or brand manager.

Twitter provides a user-friendly environment where you can engage with fans as soon as you log in, which makes it easier for you to maintain consistency and increase the number of people that you engage with on the platform.

In the world of social media, it's all about the volume of content that you produce and the frequency of those posts. 

As a brand or business manager, you have to constantly be working on expanding your social media audience and enticing your followers to engage with your content. 

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You should have a steady stream of engaging content that will keep your followers interested and coming back for more.

To put it simply, if you can keep up with the pace of Twitter and provide quality content that is relevant to your audience, you'll be able to gain credibility and promote your brand or business in the right manner.

6. It Provides Great Platform For Content Sharing

If you're on the hunt for a micro-blogging platform that provides you with a fantastic tool for content sharing and a solid base for growth, you should consider looking no further. 

While Twitter might not be the king of the social media world, it is definitely the queen, ensuring that even the most established businesses can take advantage of its immense popularity and create a robust presence on the platform.

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According to HubSpot Blogs' research, 73% of businesses have posted at least one piece of content to their Twitter account, and 40% of businesses have at least three active Twitter accounts. 

If you can tap into this vast network of potential customers and engage with them using relevant and interesting content, you'll be able to attract, inspire, and connect with people who are interested in your product or service.

7. It Provides A Great Place To Build A Community

If you're looking to engage with your audience and build a community around a brand or business, Twitter is a great place to do so. 

According to HubSpot Blogs' research, 79% of business owners have used Twitter to build a community around their brand or business, and 30% of these businesses have used the platform to engage with their audience and spur conversation around their products or services.

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By creating a space for conversation and providing quality content that appeals to your audience, you can encourage them to engage with your content and provide you with invaluable feedback that will help you improve your product or service.

While it might seem like a double-edged sword, the ability to connect with millions of people and remain close to your customers is something that every business needs, whether you're a huge multinational corporation or a small startup.

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